What We Have Covered in This Article
- 1 How to Market and Provide Value to Your Customers
- 1.1 Provide Exceptional Customer Service
- 1.2 Create a Social Media and Content Schedule
- 1.3 Grow Your Email List
- 1.4 Make Your Site Mobile-Friendly
- 1.5 Use Omnichannel Marketing
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Last Updated on January 12, 2022 by Editor Futurescope
Even in a time bombarded by extreme and rapid change, plenty of consumers are still motivated to shop online. Although there are more opportunities, there’s also more competition and saturation. To stand out from other eCommerce businesses, you need to have a tight marketing initiative and a team that’s willing to put themselves out there to earn clicks.
How to Market and Provide Value to Your Customers
Whether you’re selling ranunculus flowers or offering a copywriting service, there are multiple ways eCommerce businesses can provide value to their customers, including the following.
Provide Exceptional Customer Service
When consumers understand that your business is trustworthy, contactable, and prompt in responding, they’re more likely to buy from you as it gives them peace of mind.
We live in a world of instantaneous results, which is why Chatbots are becoming standard, but there’s still value found in ticketing requests and a pleasant tone. If you want to attract more customers, consider using eCommerce help desk software. With the use of tech, your sales channels are placed in one dashboard, making it easier to organize and respond to your tickets.
Create a Social Media and Content Schedule
Leveraging content is one of the most effective ways to grow any business. However, some companies will ignore this time-consuming strategy because it doesn’t provide instant results.
Writing and posting on your blog can massively boost organic traffic when done correctly. You can’t post on your social media or website once a month to see change; you need frequent and consistent content. Businesses also have to create posts or newsletters that are valuable to their customers. If you establish yourself as an expert in your niche, customers will trust you.
Grow Your Email List
The power contained within your email list is truly astounding. Email marketing is up to 40 times more effective than social media, cheaper than other marketing ventures, and 3 times as fast at converting leads into customers. If you don’t have a place where your potential customers can sign up through their email, you’re potentially losing thousands of dollars from lost leads.
Place obvious sign-up forms on your eCommerce website, on landing pages, and in your “Thank You” pages at the end of the order process. Entice them to sign-up by offering a discount code, special offer, seminar, or free gift after they supply their email.
Make Your Site Mobile-Friendly
The vast majority of eCommerce purchasers use their phones. It’s common knowledge at this point that businesses need to make their site mobile-friendly, or they’ll lose customers.
However, optimizing for mobile eCommerce is more important to your brand than simply creating a smartphone version of your website. Your aim here is to make the customer buying experience smooth and effortless. You’ll need a fast-loading, easy-to-navigate website to compete within your niche, so always test your site’s usability and design before launching.
Use Omnichannel Marketing
“Omnichannel Marketing” refers to an “all-channel” marketing effort that compiles all of your ad spending in one place. It focuses on a smooth customer experience on all devices.
Many eCommerce stores will ping a user when they leave items in their cart or save their cookies to prevent them from starting the transaction over again. Omnichannel marketing allows your customers to avoid repeated steps in the buying process and therefore increases conversions. Gather data on customer behavior to knock this strategy out of the park.