The Truth About Programmatic Advertising and B2B Sales

Suppose you’re a B2B marketer, and you’ve likely heard that most B2C businesses utilize programmatic advertising — a cutting-edge, clever digital marketing method to raise brand exposure, lead generation, and sales. This may prompt you to ponder what programmatic advertising is, how it operates, and whether your B2B company can

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Amazon will acquire iRobot Corp for $1.7 billion (approx.)

Amazon plans to buy iRobot, maker of the iconic Roomba robotic vacuum and other products, for $1.7 billion in cash. The two companies announced their merger agreement on Friday morning, which will result in the acquisition of the latter by the former.  Amazon will purchase iRobot for $61 per share.

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The Benefits of Composable Commerce Architecture

Composable eCommerce architecture is an approach to designing an application system that empowers your business to deliver better technology-driven customer experiences. The basic idea is that you should be able to open and close the software components in your composable commerce solution like lego blocks. You should be able to

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Check If iGaming Is Legal In Your State Before You Play

With the popularity of online casinos and gambling apps on the rise, it’s important to check if your state permits this type of gaming before partaking. Although it is legal in many states, there are still some that do not allow it. Here’s a quick guide to help you figure

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Digital Security and Privacy Tips for Small Business Owners

Tech has become a major part of the business world in the last several years. You can do business virtually with less hassle than ever before. One downside though is that it gives others access to your business as well, who may not have the best intentions. From here on

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