Marketing Tips for Your Travel & Hospitality Business You Can Start Using Right Now
Marketing is a crucial tool for forming the brand identity, building up the customer base and inspiring loyalty. Travel and hospitality businesses are no exception. But there is a catch: what they sell is neither consumer goods nor services but rather an impression, an experience combining the decorations of rooms you rent out, helpfulness of […]
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5 Essential Tips for Professionally Trademarking Your Startup
“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” – Daniel J. Boorstin, U.S. historian Once upon a time, a marketing guru came up with the bright idea to relaunch the Sci-Fi Channel’s […]
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