Top 13 Reasons Why Your Logo Is Crucial to Branding
When starting a new business or company, it is easy to get caught up in the development or operations of the business and completely overlook the single most important element; branding. And the first step in branding is always the company or brand logo. Startup companies very often tend to neglect this phase, whereas this […]
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What Is The Most Effective Cold Call Script Structure?
Despite the rapid development of technology, making an outbound call is still the easiest way to capture leads and add them to a company’s sales pipeline. Oftentimes, companies are using online cold calling software to optimize the workflow of their agents. To end up with a positive result, every sales call should follow a specific […]
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Marketing Tips for Your Travel & Hospitality Business You Can Start Using Right Now
Marketing is a crucial tool for forming the brand identity, building up the customer base and inspiring loyalty. Travel and hospitality businesses are no exception. But there is a catch: what they sell is neither consumer goods nor services but rather an impression, an experience combining the decorations of rooms you rent out, helpfulness of […]
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5 Essential Tips for Professionally Trademarking Your Startup
“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” – Daniel J. Boorstin, U.S. historian Once upon a time, a marketing guru came up with the bright idea to relaunch the Sci-Fi Channel’s […]
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