How to Use SEMrush Position Tracking Tool Like a Pro?

If you’re serious about SEO, you need to track your keyword rankings. That’s where the SEMrush Position Tracking tool comes in. It’s one of the most powerful features in the SEMrush suite. Whether you’re an SEO beginner or a seasoned marketer, this tool can help you monitor your progress and stay ahead of the competition.

In this guide, we’ll walk you through how to use the SEMrush Position Tracking tool like a pro. We’ll cover setup, features, tips, and best practices. Let’s dive in.

What Is the SEMrush Position Tracking Tool?

The Position Tracking tool in SEMrush allows you to monitor your website’s keyword rankings. It tracks your site’s visibility in Google’s search results. You can see how your keywords perform daily across desktop, mobile, and even local search results.

Here’s what you can do with it:

Track keyword rankings over time
Monitor competitors’ rankings
Analyze SERP features like featured snippets
Track local and mobile rankings
Get automated reports

This tool is essential for measuring the success of your SEO campaigns.

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Setting Up the Position Tracking Tool

Setting up the Position Tracking tool is easy. Follow these steps:

1. Create a Project

First, log in to your SEMrush account. Go to the “Projects” section and click “Create Project.” Enter your domain name and project name. Click “Create Project.”

2. Configure Tracking Settings

Once your project is created, click on “Set up” under the Position Tracking section. You’ll need to configure a few things:

Domain: Choose the domain or subdomain you want to track.
Location: Select the country, region, or city. This is useful for local SEO.
Device: Choose between desktop or mobile tracking.
Search Engine: Pick the search engine (usually Google).

3. Add Keywords

Now, add the keywords you want to track. You can:

Enter them manually
Import from a file
Pull from your SEMrush keyword list
Use Google Analytics or Google Search Console data

Start with your most important keywords. You can always add more later.

4. Add Competitors

You can track up to 20 competitors. SEMrush will suggest some based on your domain. You can also add them manually. This helps you see how your rankings compare to others in your niche.

Understanding the Dashboard

Once your campaign is set up, the dashboard becomes your control center. Here’s what you’ll see:

Visibility Score

This is a percentage that shows how visible your site is for the tracked keywords. A higher score means better visibility.

Estimated Traffic

This shows how much traffic your keywords are bringing in. It’s based on keyword volume and your ranking position.

Average Position

This is the average ranking of all your tracked keywords. It helps you see overall performance.

SERP Features

You’ll see which SERP features (like featured snippets, site links, or People Also Ask) your site appears in. This is great for optimizing your content for rich results.

Positive and Negative Impact

This section shows which keywords have improved or dropped in rankings. It’s a quick way to spot changes.

Tracking Competitors

One of the best features of SEMrush Position Tracking is competitor analysis. You can see:

Which keywords your competitors rank for
Their visibility score
How their rankings change over time

This helps you identify gaps and opportunities. If a competitor is ranking for a keyword you’re not, you can create content to target it.

Local and Mobile Tracking

Local SEO is crucial for businesses with physical locations. SEMrush lets you track rankings in specific cities or regions. You can even track Google Maps (local pack) results.

Mobile tracking is also important. More people search on mobile devices than ever before. SEMrush lets you compare desktop vs. mobile rankings. This helps you optimize for both.

Using Tags and Groups

If you’re tracking many keywords, use tags. Tags help you organize keywords by topic, intent, or funnel stage. For example:

“Blog posts”
“Product pages”
“Branded keywords”
“Transactional keywords”

You can filter your reports by tags. This makes it easier to analyze performance by category.

Analyzing Trends Over Time

The Position Tracking tool shows historical data. You can view rankings over days, weeks, or months. This helps you:

Spot trends
Measure the impact of SEO changes
Identify seasonal patterns

Use the “Overview” and “Landscape” tabs to see graphs and charts. These visuals make it easy to understand your progress.

Exporting and Sharing Reports

Need to share results with your team or clients? SEMrush makes it simple. You can:

Export data as PDF, Excel, or CSV
Schedule automated email reports
Customize reports with your branding

This saves time and keeps everyone informed.

Integrating with Google Tools

You can connect your Google Analytics and Google Search Console accounts. This gives you more data and insights. You’ll see:

Actual traffic numbers
Click-through rates
Impressions

This helps you understand not just rankings, but real-world performance.

Common Mistakes to Avoid

Even pros make mistakes. Here are some to watch out for:

Tracking too many keywords: Focus on high-value keywords first.
Ignoring local settings: Always set the correct location.
Not updating keywords: SEO changes. Update your list regularly.
Forgetting mobile tracking: Mobile-first indexing makes this essential.
Not checking SERP features: These can steal clicks even if you rank #1.

Avoiding these mistakes will help you get the most from the tool.

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Pro Tips for Power Users

Want to take your tracking to the next level? Try these expert tips:

Use Cannibalization Report: See if multiple pages compete for the same keyword.
Track Featured Snippets: Optimize content to win these spots.
Monitor Competitor Movements: Set alerts for major ranking changes.
Use Notes Feature: Add notes when you make SEO changes. This helps track what works.
Compare Tags: See which keyword groups perform best.

These tips can give you a competitive edge.

When to Check Your Rankings

Daily tracking is available, but you don’t need to check every day. Here’s a good schedule:

Weekly: Review overall performance
Monthly: Deep dive into trends and reports
After major updates: Check rankings after Google algorithm changes

Consistency is key. Don’t panic over daily fluctuations. Focus on long-term trends.

A/B Testing with Position Tracking

You can use the tool to test SEO changes. For example:

Update a title tag
Add internal links
Improve content quality

Track the keyword before and after the change. See if your rankings improve. This helps you make data-driven decisions.

Who Should Use This Tool?

The Position Tracking tool is perfect for:

SEO professionals
Digital marketing agencies
E-commerce businesses
Local businesses
Bloggers and content creators

If you care about search visibility, this tool is for you.

Final Thoughts

The SEMrush Position Tracking tool is a must-have for any SEO strategy. It gives you real-time insights into your keyword rankings. You can track competitors, monitor local and mobile results, and optimize for SERP features.

By using this tool like a pro, you’ll stay ahead of the competition. You’ll know what’s working, what’s not, and where to focus your efforts.

Start small. Track your top 10–20 keywords. Set up your location and device preferences. Add your competitors. Then, check your dashboard weekly. Use the insights to guide your SEO strategy.

With consistent use, the Position Tracking tool will become your SEO compass. It will help you navigate the ever-changing world of search.

So go ahead—log in to SEMrush and start tracking like a pro today.

Frequently Asked Questions (FAQ)

What is the SEMrush Position Tracking tool?

The SEMrush Position Tracking tool monitors your website’s keyword rankings across search engines, devices, and locations. It helps you track performance, visibility, and competitors.