When your business was a startup, you likely filled many roles— you may have even been working alone! As time has passed and you’ve started growing, you have steadily built a competent team to help you keep things going. Some businesses are happy to stay in the small business market, maintaining close connections to their clientele and filling their niche. But others aren’t done growing, or, at least, they don’t want to be.
Do you find yourself stuck at the small business stage? You are not alone! In today’s competitive global market, it can be difficult to get startups off the ground. Then you have to worry about competing with the big brands in your industry. Don’t give up! It takes a lot of perseverance to grow your business beyond this level. You also need to leverage all of the tools at your disposal so that you can focus on marketing, sales, and growth to drive more profit.
Unlock the Full Potential of NetSuite
NetSuite is what we call an ERP system, which stands for Enterprise Resource Planning. And NetSuite can handle the majority of your business operations, streamline processes, automate others, and keep everything available at your fingertips. NetSuite is a cloud-based ERP run by Oracle, one of the leading names in tech. They handle the infrastructure, functionality, and data security. You pay a subscription fee and input your data. NetSuite employees will work with you to customize the UI for your business, and they have handy tutorials and resources on their main site to help you learn the tools.
You can also reach out to an Oracle Platinum Partner like the teams over at getgsi.com for help in perfecting your customization or managing your implementation. They can act as consultants or provide program solutions to make NetSuite perfect for what your business needs.
By fully tailoring your NetSuite UI, you unlock the full potential of its management systems and help your team access readily-available data and project management.
Keep an Eye on Business Tech
Technology is ever-evolving, and this includes innovative tech for running businesses. Software and hardware on our computers can revolutionalize business operations and how we communicate, while tools like Roombas and auto-coffee brewers can take care of in-office staff. The AI industry is also starting to take off, though it’s not reliable enough to rely on quite yet. But think of the uses for tracking inventory, predicting sales forecasts, and more!
Not all business tech will benefit your particular company, but you may be surprised at what someone comes up with that sends your business to the next level.
Manage Your Web Presence
Businesses had already discovered the importance of a good web presence before the pandemic hit. Now, it’s not just a benefit— it’s required. A strong web presence includes your website, digital marketing campaigns, and social media accounts. While you can set up a quick beginner site with help from companies like Wix, they don’t really make a great impression once your company moves beyond a handful of employees. As you grow, consider investing in professional web design, and make sure you pay for that custom domain.
As for social media, you can sign up for social media management tools like Hootsuite to help keep tabs on all of your feeds and posts. Trying to keep track of every individual app can get overwhelming, even without trying to run a business! Social media management sites bring all of your accounts together so you can streamline your posting schedule and reach more clients.
With digital marketing, you need to find a balance between not enough and too much. Overly obtrusive or annoying advertisements can drive away sales, while a lack of any advertisement at all means that you aren’t generating many leads. If you don’t have a communications manager, consider working with a marketing company or consultant to get started and learn from their approach.
Keep Building Up Your Team
The most important resource available to you is other people. As your business grows, you can delegate more responsibilities. A communications manager to handle social media and marketing, an IT team to keep your tech up to date and alert you to any new technologies that could benefit the company, and human resources personnel to help streamline policies and procedures to keep everyone at their task and taken care of.
As your business continues to grow, so, too, should the team working with you. Make sure you implement policies that keep your employees happy, productive, and thriving, and watch your business thrive.
