How to Perform On-Page SEO Using SEMrush Projects Tool? Master Strategy

Are you struggling to improve your website’s visibility? Do you want to ensure your pages rank higher on search engines but aren’t sure where to start?

Search engine optimization (SEO) is one of the most important parts of digital marketing. While link building and technical SEO matter, on-page SEO is the foundation that helps your website rank higher in Google. On-page SEO focuses on optimizing content, structure, and HTML elements directly on your site. One of the most effective ways to manage and improve this is through the SEMrush Projects Tool, which offers powerful features to track, analyze, and fix on-page issues.

If you want to grow traffic, improve keyword rankings, and beat competitors, learning how to perform on-page SEO with the SEMrush Projects Tool is essential.

What Is the SEMrush Projects Tool?

SEMrush is a popular SEO platform used by digital marketers worldwide. The Projects Tool is a feature that allows you to create campaigns for your websites. Each project provides access to specialized tools like Site Audit, Position Tracking, On-Page SEO Checker, Backlink Audit, and Social Media Tracker.

For on-page SEO specifically, the Site Audit and On-Page SEO Checker tools are the most powerful. They scan your website pages, highlight issues, and give recommendations to optimize content, metadata, page structure, and internal linking.

How to Perform On-Page SEO Using Semrush Projects Tool: Master Tactics

Credit: www.semrush.com

Step-by-Step Guide to On-Page SEO with SEMrush Projects

Semrush’s Projects Tool combines powerful features to streamline on-page SEO. Here’s how to leverage it effectively:

Step 1: Set Up Your Project

To begin, log in to Semrush and click on the “Projects” tab. Here, you can create a new project by entering your domain name, project name, and target location. Once the project is created, you can configure tools depending on what you want to analyze.

For on-page SEO, you should start with:

Site Audit – to detect technical and content-related errors.
On-Page SEO Checker – to get optimization ideas for specific pages.

Step 2: Run a Site Audit

A Site Audit is the first step in diagnosing on-page SEO issues. Semrush will crawl your entire website and analyze elements like:

Broken links and crawl errors
Page speed issues
Missing or duplicate meta tags
Thin or duplicate content
Incorrect headings (H1, H2, etc.)
Internal linking structure

Once the audit is complete, you’ll receive a Site Health Score, which shows the overall optimization level of your site. You can also see errors, warnings, and notices. Errors are the most critical and should be fixed first.

Step 3: Use the On-Page SEO Checker

After fixing critical technical issues, the next step is improving content relevance. The On-Page SEO Checker in SEMrush provides page-specific optimization recommendations.

Here’s how it works:

Enter the list of URLs you want to optimize.
Add target keywords for each URL.
Semrush analyzes the page and compares it with top-ranking competitors.
You receive a list of suggestions such as:
- Adding or improving keyword usage in titles, headings, and body text.
- Enhancing readability with shorter sentences and structured paragraphs.
- Improving content length compared to competitors.
- Adding relevant semantic keywords.
- Optimizing images with alt attributes.

This feature essentially tells you how to make your page more competitive in Google results.

Step 4: Optimize Metadata and Titles

On-page SEO is heavily influenced by how well your title tags and meta descriptions are optimized. Semrush highlights pages with missing, duplicate, or poorly written meta tags.

Best practices include:

Using target keywords naturally in the title.
Keeping titles under 60 characters.
Writing meta descriptions under 160 characters with a clear call to action.
Ensuring every page has a unique title and description.

By updating these, you not only improve rankings but also increase click-through rate (CTR) from search results.

Step 5: Improve Content Quality

The Projects Tool helps analyze content against competitors. If your page has fewer words, weaker keyword coverage, or lacks semantic relevance, it will be flagged.

To fix this:

Expand articles with more depth and useful details.
Add NLP (natural language processing) keywords that match user intent.
Use proper headings and subheadings to improve readability.
Break down long sections into shorter, scannable paragraphs.

By strengthening content, you improve both user experience (UX) and search engine visibility.

Step 6: Fix Internal Linking Issues

Internal links are vital for passing authority and improving crawlability. Semrush highlights pages that lack proper internal linking or have broken links.

Tips for fixing this include:

Linking important pages from the homepage.
Using keyword-rich anchor text naturally.
Avoiding orphan pages (pages with no internal links pointing to them).

A strong internal linking structure helps Google understand the hierarchy of your website and improves ranking potential.

Step 7: Monitor Performance with Position Tracking

Once you make changes, you need to track whether they are working. The Position Tracking feature in Semrush allows you to monitor keyword rankings over time. You can check if your optimized pages are climbing in the search results and adjust your strategy if needed.

Step 8: Schedule Regular Audits

On-page SEO is not a one-time task. Websites frequently add new pages, update content, or face technical issues. By scheduling weekly or monthly audits, you ensure your website remains optimized. SEMrush will automatically run checks and notify you of new problems.

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Best Practices for On-Page SEO Success

Fix Critical Issues First: Address Site Audit’s high-priority errors, like broken links or missing meta tags, to improve crawlability and rankings.
Target User Intent: Use Keyword Magic Tool to find keywords with high search volume (e.g., 1,000+ monthly searches) and low difficulty (below 50) to match user intent.
Refresh Content Regularly: Update pages based on On Page SEO Checker’s suggestions to prevent content decay and maintain relevance.
Analyze Competitors: Use Semrush’s Domain Overview to study competitors’ on-page strategies, such as keyword placement or content length, and adapt them.
Optimize for Mobile: Ensure pages are mobile-friendly, as Site Audit’s mobile bot flags issues like unresponsive design that impact rankings.

Common On-Page SEO Pitfalls to Avoid

Semrush helps identify and resolve these frequent issues:

Duplicate Content: Multiple pages with similar content can confuse search engines. Use Site Audit’s duplicate content report to consolidate or redirect pages.
Poor Meta Tags: Unoptimized or missing title tags and meta descriptions hurt click-through rates. Follow On Page SEO Checker’s character limit guidelines.
Slow Load Times: Compress images and enable browser caching to fix slow page speeds flagged by Site Audit.
Keyword Stuffing: Overusing keywords can trigger penalties. Aim for natural keyword integration based on SEO Content Template’s recommendations.

Why Choose SEMrush Projects Tool?

Semrush’s Projects Tool stands out for its integration of Site Audit, On Page SEO Checker, Position Tracking, and SEO Content Template, all enhanced by AI-driven Copilot insights. Free accounts allow auditing 100 pages and tracking 10 keywords, while Pro and Guru plans offer advanced features like historical data and larger crawl limits. The tool’s ability to sync with Google Analytics and Search Console provides a comprehensive view of performance, making it ideal for beginners and advanced SEO professionals alike.

Final Thoughts

The SEMrush Projects Tool is one of the most powerful resources for performing on-page SEO. From technical audits to content optimization, it gives you actionable insights that can dramatically improve search rankings. By regularly using the Site Audit, On-Page SEO Checker, and Position Tracking tools, you can stay ahead of competitors and keep your website in peak SEO health.

For businesses and bloggers, mastering these features means more organic traffic, higher visibility, and improved ROI from digital marketing. On-page SEO is the backbone of online success—and with Semrush Projects Tool, you have everything you need to optimize effectively.