If you’re running a marketing company, you know how important SEO can be for generating buzz for your clients online and off. If you don’t have the staff to offer full SEO services, you can use a white label SEO agency to do the work for you.
White label SEO services have many benefits for digital marketing agencies, the primary one being that you’re able to produce a lot more SEO work for your clients, without expanding your team. It’s generally a lot cheaper to use a white label agency than it is to produce all your SEO deliverables in-house. It’s usually better for a digital marketing company to focus on one or two core services that their people do well, and outsource the rest to a white label agency. Let’s take a closer look at the benefits of white label SEO services for digital marketing companies.
White Labeling Gives You Access to a Larger SEO Team
The problem with running a small marketing business is that it’s just that – small. When you’re a small company, there’s a limit on how many people you can afford to hire. You might be able to afford a small SEO team, but when you use a white label SEO service, you’ll get access to a much larger team. How big will it be? Well, that depends on the size of the white label agency you choose to work with. You’ll be able to get exactly the SEO services you need, when you need them, without bloating up your company with team members who may not always have tasks to perform.
You’ll Save a Lot of Money Without Compromising Service
White labeling SEO services is typically a lot cheaper than producing them in-house. The average company using white label SEO services spends between $500 and $10,000 a month on SEO services. Meanwhile, it can cost 1.2 to 1.4 times an employee’s expected salary to find and recruit them, and that’s before you factor in the cost of paying their salary every month and providing them with benefits. For the cost of one in-house SEO person, you could have access to a whole team of professionals consisting of potentially dozens of people, and you won’t have to worry about providing your clients with subpar service. As long as you work with a reputable white label SEO service, there will be no compromise on quality.
You Can Serve More Clients and Bring in More Revenue
Many small marketing companies focus on one specialized aspect of digital marketing, such as producing blog content or pay-per-click (PPC) ads. Working with a white label agency to provide SEO services allows you to offer your clients more services, which means you’ll be able to serve more clients and bring in more revenue. You’ll pay the white label agency for SEO deliverables to be completed for your clients, and you can mark up the resale price in order to make a profit. You can also put your own brand name on the products, so customers won’t know you’re outsourcing some of your SEO work. This will strengthen your brand as you gain a reputation for doing excellent SEO work over time.
White Label SEO Services Are Fully Scalable
Are you facing a sudden uptick in the number of SEO requests you’re getting from clients? Are you heading into a busy season for your company? White label SEO services are fully scalable, so you can get more work done when it’s busy and less when it’s slow. You can deploy white label SEO services as soon as you need them, with no lead time, and scale back down just as quickly.
Your In-House Team Will Be Able to Focus on Your Core Services
Your marketing agency probably specializes in specific aspects of digital marketing – perhaps you even perform specific SEO-related services, such as content creation. It makes sense to have a small team focused on performing a core service really well, with work outside that scope outsourced to a white label agency. Using white label SEO services will free up your staff members’ time to work on the things they’re best at and fulfill your company’s core competencies.
Your White Label Agency Will Have Access to All the Latest SEO Tools
When you’re doing SEO work in-house, you can spend thousands a year on software tools alone. Of course, you’ll also need to spend money on training your staff to use them. When you use a white label agency to outsource SEO, the white label agency assumes those costs and the responsibility for training employees. You can benefit from access to a team that knows how to use all the latest software tools for SEO work.
If your marketing company isn’t using a white label SEO agency, you should reconsider. White labeling SEO saves time and money, and lets your agency operate well on a shoestring budget. Give your clients the service they deserve, without creating a lot of bloat in your organization.
