When starting a new business or company, it is easy to get caught up in the development or operations of the business and completely overlook the single most important element; branding. And the first step in branding is always the…
Despite the rapid development of technology, making an outbound call is still the easiest way to capture leads and add them to a company’s sales pipeline. Oftentimes, companies are using online cold calling software to optimize the workflow of their…
Marketing is a crucial tool for forming the brand identity, building up the customer base and inspiring loyalty. Travel and hospitality businesses are no exception. But there is a catch: what they sell is neither consumer goods nor services but…
“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” – Daniel J. Boorstin, U.S. historian Once upon a…