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Last Updated on May 3, 2021 by Editor Futurescope
2021 was another watershed in the cannabis industry. If in 2014 only individual states of America and Canada in the Western Hemisphere could boast of tolerance to the use of recreational and medical cannabis, and in Europe, only the Netherlands and Israel in the Middle East were cannabis-friendly countries, then today licenses for the production and sale of products for many states offer marijuana-based products. And prominent market players – Blue Moon Hemp from the USA, Avida from Great Britain, Canadian Aurora and Aphria and Uruguayan WeGrower become brands with a worldwide reputation.
The map of the spread of cannabis and its production is actively influenced by the legalization of hemp in the countries of South America. The first steps have been taken towards its legal status in Eastern Europe – the Czech Republic, Poland, Ukraine soften the legislation and allow the use of medical cannabis on their territory.
Accordingly, the distribution market itself is changing, new names appear on the map. The cannabis market is generally considered to be the most efficient for investment today. Its average annual growth is 24%, and by 2025 experts plan the total market volume in the range of 66 billion US dollars (for comparison, the current figure is 12 billion dollars).
Marijuana companies are highly rated on international stock markets. At the same time, it becomes not at all necessary to invest purely in the patriarchs of the industry. Moreover, after the crisis of 2019, which led to the merger and acquisition of several large companies in this area at once (the same Aphria and Canopy Growth were affected by the crisis and were forced to merge with other players), more and more analysts say that it is worth paying attention to new names. For example, strong growth was recorded at WeGrower from Uruguay. After Uruguay was the first on the South American continent to legalize cannabis, it was here that the production of products for medical and recreational purposes under the WeGrower brand was established. Today the company is actively expanding, opening its representative offices in different countries, including the opening of an office in Australia.
Moreover, unlike the more experienced manufacturers, WeGrowth has adopted a business model that attracts end-user investment. And this is not just a game on the stock exchange, but direct participation in business processes, investing in the cultivation of hemp on the company’s farms, its processing and the manufacture of final products. Building up the partner network allows this company to introduce its products to the world market much more efficiently than the classical distribution model with market segmentation according to the degree of possible interest.
The future is behind this investment model. If you are just planning to invest in the growing cannabis market day by day, it is worth considering just such an investment format – open and involving full involvement in all business processes.
WeGrowth analysts estimate that the profit of every investor using their business model will increase 6 times within 9 months. This approach makes investing money in marijuana cultivation today one of the most profitable and at the same time safest options for modern investments.